Sunderland
Empire
Partner
With
Sunderland
Mind And Footloose
To Raise Money For Local Lads
Sunderland Empire collaborates with Sunderland
Mind and Footloose The Musical to fundraise for Men’s Mental Health Awareness
Week
Let’s
hear it for the boy! Sunderland Empire are to collaborate with Sunderland Mind
and visiting musical Footloose all
this week (Mon 6 June – Sat 11 June) to raise money for the local charity
ahead of Men’s Mental Health Awareness Week (15 June – 20 June).
With MentalHealth.org
reporting that men aged 40-49 having the highest suicide rates
in the UK, and referrals to NHS talking therapies for men being at just 36%, Sunderland
Empire wanted to collaborate with the local body to raise awareness of their ever-vital
services whilst raising money to assist in helping fund them.
Sunderland Mind does
vital work to provide a wide range of supportive and therapeutic groups,
counselling and training services aiding Sunderland locals daily.
The
theatre’s ‘Let’s Hear It For The Boy’ fundraising campaign, named after the
famous song featured in Footloose the musical, will be kicked off with an 80’s
themed opening night in which visitors are encouraged to dress the part by
donning their best retro look. Though tights and brights, leg warmers, crimped
hair and shoulder pads will be encouraged all week.
Any donations that can be
spared upon customer’s visits will go directly to Sunderland Mind to help fund
the incredible services they provide. If visitors wish to donate, they can do
so by cash via the Sunderland Mind charity collection buckets or by phone via
PayPal by scanning one of our posters within the venue.
Marie Nixon, Theatre Director at Sunderland Empire said: “It
is becoming increasingly important, even more so after the pandemic, that
mental health and support services are discussed more openly and destigmatised
both in the workplace and in our personal lives. This wonderful collaboration
with Sunderland Mind and Footloose The Musical gives us the opportunity to use
our platform to reach out to our visitors at Sunderland Empire to raise
awareness and funds for our those ever-vital local services.”
Victoria
Austin, Communications Worker at Sunderland Mind said, “To mark Men’s Health Week, we have
teamed up with Sunderland Empire to help raise awareness of men’s health, more
specifically men’s mental health. With men still struggling to speak openly
about their emotions and less likely to access psychological therapies than
women (MentalHealth.org.uk), it is increasingly important we raise
awareness this week to help break down the stigma.
To
encourage this, our Men’s Group provides a space to show men they can share,
support, and explore their personal challenges confidentially in a
non-judgmental way. The group meets every Tuesday 10:30am – 12pm, is open
to all men and has a small fee of £1 to cover refreshments. If you would like
more information, please contact Paul on 0191 5657218 or email paul.booth@sunderlandmind.co.uk”
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